Project:
America is an Idea
Client:
Overview:
In 2019, Lyft partnered with Even/Odd Films to create a timely and provocative storytelling campaign about immigrant communities under threat in America during Trump-era immigrant bans and policies. As part of that campaign, our team was sent to Dearborn, Michigan, home to America's largest Muslim population to capture powerful stories of the importance of immigrants to gig economies like rideshares. These stories became part of a mosaic-style digital and editorial campaign.
Explore the powerful stories from this campaign here
Role: Research & Casting
Impact:
35 million impressions, 3 million+ content engagements in 2 weeks
300k+ rides donated, $4 million to ACLU through the LyftUp program